Krasnodar – Kirovograd: Russian farmers visited the factory “Chervona zirka” (VIDEO)
On 7th February the delegation of the farmers from Southern Federal District of the Russian Federation visited the factory “Chervona zirka”. The format of the meeting: producer – customer had been ripening for a long time because the farmers purchase the machinery of “Chervona zirka” from its official representatives – the companies-dealers and that’s why they don’t have a lot of chances to communicate directly with the producer.
“Chervona zirka” initiated such a meeting in order to establish closer dialogue with its customers. And its dealer in the territory of Southern Federal District – the company “YuVeS” gathered all the people willing to visit Kirovograd factory and made this meeting possible.
The farmers from Southern Federal District responded to the invitation of the factory-producer and came to Kirovograd to see with their own eyes where and how the machines, which they use in their farms, are produced.
The factory tour was, of course, the main element of this meeting. The quests got acquainted in detail with the main stages of agricultural machines production, new production equipment, quality control system, methods of production arrangement on the whole.
Guests’ interest in the production process was felt during all the tour. Metal processing in modern processing centers, robotized and semiautomatic welding of parts, powder painting of machines – farmers were interested in all these issues and had many questions. During the tour the guests noted the high technical level of the company, application of the most modern technical solutions and serious approach to quality controlling at every stage of machine creation.
An integral part of the factory tour is acquaintance with the products that the factory produces. Updated and absolutely new machinery, produced by “Chervona zirka” was presented to the guests in the exhibition area of the company.
The second stage of the meeting of the farmers with the representatives of the factory was the round table discussion, where all present could discuss all interesting for them questions.
During informal friendly conversation the representatives of the factory presented to the guests their plans for further development of the machinery range of “Chervona zirka” and further plans for the machinery supply to Russia. Except for the major questions planned for consideration during the round table discussion, the quests and receiving party discussed also a lot of other questions. Particularly, the farmers from the Russian Federation were per se a focus group that discussed the plans for further updating of the products and its range expansion. The guests gave a hint what new products from the producer will be necessary in the nearest time and what products should be held for a while for the future.
Discussion of the problem of counterfeit products under the brand name of “Chervona zirka” was separate question of the round table. Unfortunately, in recent years these cases are increasingly common in Southern Federal District of Russia that was confirmed by the present farmers. The farmers are sure that purchase of counterfeit is the serious problem that should be fought against jointly, including by means of such meetings. When the consumers of the machinery can see the quality of production of each part in the conditions of the factory and appreciate the advantages of original product.
While saying goodbye to the representatives, the guests noted that their impressions were very positive, and they were pleasantly astonished by the level of the technologies applied in the factory that doesn’t yield to what they saw in European companies. From now on Russian guests will consider the factory and Kirovograd region as the centre of high-technology agricultural machinery construction.
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