«Chervona zirka» summarized the results of 2013 (VIDEO)
Production increase, great investment projects, new markets and Internet appearance – this is the short summary of the results of the work of “Chervona zirka” in 2013. The company management and the representatives of local mass media discussed these questions and many others during the press conference dedicated to the summary of the work of the factory in 2013.
During the factory tour that was arranged before the press conference the journalists could be convinced: the past year became rich in investments for “Chervona zirka”. The lines of new modern turning and milling machines from the leading world producer HAAS, overwhelming size of the powder coating line (besides, it is the second such line at the company), welding robot, new floors, warehouses and many other things are the real implementation of almost 50 million investments that “Chervona zirka” invested in the production in 2013.
Regarding the development of “Chervona zirka” in 2013, against the background of continuing recession in world economy and industrial production fall by 4.7 % in Ukraine in 2013, the indicators of “Chervona zirka” look more than worthy. The company was able to retain the positive dynamics of the main indicators, permanent quantity of employees and salary increase.
By the results of 2013 the total production volume of OJSC “Chervona zirka” was almost 285 million UAH that is 20 % up on 2012.
Last year the company transferred more than 38 million UAH of taxes and duties to the budgets of all levels. The average salary at the company was 3263 UAH that is 10 % up on the indicator of 2012.
The company managed to increase the sales volume by 4 %. Thus, the indicator of the export share increased significantly. In 2012 it was 53,4 %, and in 2013 it was already 67,5 %. It was caused by lesser activity of Ukrainian market, increase of sales to the Russian Federation by 19 % and considerable increase of sales (more than 2 times) to other countries. Particularly, in 2013 “Chervona zirka” sold its products in the markets of Kazakhstan, Moldova, Bulgaria, Rumania, Belarus, Poland, Hungary, Slovakia and Baltic countries. In addition, in 2013 the negotiations for delivery of the machinery of “Chervona zirka” to the USA began. These negotiations were crowned with success. And in February this year such delivery was accomplished. Moreover, it should be noted that American partner purchased the machinery to present it to American farmers and widening of partnership can be expected, in case of success.
Chervona zirka’s inspiration to be closer to its customer was also discussed during the press conference. Though today the machinery of the company is sold through the extensive network of dealers in 11 countries, the importance of close communication hasn’t been canceled. At present the exhibition complex is organized at the company for this purpose. So far it is in the stage of filling. In the nearest time it is planned to present all the range of the machinery there and to arrange public access for everyone from all over Ukraine who wishes to get acquainted with the factory and its products.
Internet sales in one more step towards the customer. Recently “Chervona zirka” has launched the online shop where the machinery and spare parts from the producer can be bought online. The decision for agricultural machinery industry seems to be unconventional, but the age of high technologies dictates its own rules, and the specialists of the company note that the quantity of adherents of online buying is growing steadily.
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